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This site, started by a university marketing professor and a business librarian, provides regularly updated blog postings, tutorials, marketing stories, and hundreds of links to key industry resources.
The Economic Census is the U.S. Government's official five-year measure of American business and the economy. It is conducted by the U.S. Census Bureau, and forms go out to more than 4 million businesses, including large, medium and small companies representing all U.S. locations and industries. Respondents are asked to provide a range of operational and performance data for their companies.
This site features new work from among the more than 200 HBS faculty at the forefront of their diverse fields of expertise, providing a valuable source of inspiration for executives, entrepreneurs, and managers seeking to keep their organizations at the leading edge of innovation and change.
Basic Website Evaluation
Make sure you evaluate the reliability and accuracy of any internet site that you plan to use as a resource! Use the 5W’s method: Who, What, Where, When, Why?
Whowrote the pages and are they an expert in the field? Authority
Whatis the purpose of the site? Objectivity – Goals of the Authors
Wheredoes the information come from? Accuracy - Reliability
Whenwas the site created, updated, or last worked on? Currency
Why is the information valuable? Coverage – value of the content
Look at the URL: What does the URL (Web address) say about the producer of the web site, and its purpose? Is it: .com?, .org? or .gov?
Types of Expertise & checking it on Google
"Expertise.” YouTube, uploaded by d'Alzon Library, 18 June 2019, https://youtu.be/yU9JELSQGfU. 4:40 minutes