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MKT 322 - Business-to-Business Marketing: Internet Sites

Internet Sites - Marketing

Basic Website Evaluation

Make sure you evaluate the reliability and accuracy of any internet site that you plan to use as a resource!  Use the 5W’s method: Who, What, Where, When, Why?

  • Who wrote the pages and are they an expert in the field? Authority

  • What is the purpose of the site? Objectivity – Goals of the Authors

  • Where does the information come from? Accuracy - Reliability

  • When was the site created, updated, or last worked on? Currency

  • Why is the information valuable? Coverage – value of the content

Look at the URL: What does the URL (Web address) say about the producer of the web site, and its purpose?  Is it:  .com?, .org? or .gov?

Types of Expertise & checking it on Google

 "Expertise.” YouTube, uploaded by d'Alzon Library, 18 June 2019, https://youtu.be/yU9JELSQGfU. 4:40 minutes