Business Strategy by J. -C. SpenderCall Number: HD30.28 .S639 2014
Publication Date: 2014-03-28
What is strategy? For many it is the application of a theory, model or framework. In this book Spender develops a different creative approach. Emphasizing that firms face uncertainties and unknowns (knowledge gaps) he argues that the core of strategic thinking and processes rests on theorganization's leaders developing newly imagined solutions to the opportunities that these uncertainties open up.