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Knowing the expertise and agenda of the source is crucial to your interpretation of what they say. Taking sixty seconds to figure out where media is from before reading will help you decide if it is worth your time, and if it is, help you to better understand its significance and trustworthiness.
Example - Medical Organizations
Let's compare the two websites below.
Which would you consider more reliable?
Example - Dr. Oz
For this example, set aside for a moment the question of whether this website is a reliable news source. Let's consider the expertise of the author:
How can you evaluate Dr. Oz's expertise?
Discuss credentials vs. professional reputation.
Video - How to Quickly Check a News Site URL
"realnews.” YouTube, uploaded by d'Alzon Library, 18 June 2019, https://youtu.be/Xo7maRh9dGg. 1:45 minutes
Example - Foundation for a Smoke-Free World
Consider this organization:
What about this source? Is there a different, more preferable source available that covers the same subject?
Example - Alligator in the News
Check out both of these news reports and answer the questions below.